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Spider-Man No. 2 is about the issue of identity
The issue in question is Spider-Man No. 2 — the second installment of Brian Michael Bendis and Sara Pichelli's comic about the adventures of Miles Morales. Morales, who is black and Hispanic, is dealing with coming into his own in a world where everyone knows Spider-Man as Peter Parker. The first two pages of issue two address the problem explicitly.

Writer J.A. Micheline, who contributes to the comic book websites Comics Alliance and Women Write About Comics, summarized the discontent on Twitter, explaining that the issue is not that the feeling Bendis wrote about doesn't exist — it's that many people feel it wasn't executed in a thoughtful way:

https://mobile.twitter.com/elevenafter/status/705109864100597760?ref_src=twsrc%5Etfw

The point that Micheline and other fans are making is an important one: If you want to create art and tell stories involving people of color, you need to have people of color in positions that matter.