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Moderator for a day
Topic Started: Sep 9 2011, 04:51 PM (1,457 Views)
Tim
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Forum Royalty

MAKE MY MOD!

I wana have mod powers >:D

Congrats on the posts though :3
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Sam
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It takes a mere second for treasure to turn to trash.

I do hope you're joking.
WoW Legion Ending - Thank you Darker for making this into one, big incredible gif! <3
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+ Dan
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Better than Red.

I'm here for the free post.
Is it too late to tell you that I don't mind.


Keep Calm And Chupa No Pilau


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+ Rebel X
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Sousen Ichimonji
Sep 9 2011, 04:59 PM
That was cruel I wanted to be mod for a day.

Congrats though.
You'd make a terrible mod Sousen. Even for a single day :p

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+ Havoc_Wreaker
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Popcorn

wiener dogs are tasty
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Spirit
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So Lonely

JOURNALISTS over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.

The search-engine "bots" that crawl the Web are increasingly influential, delivering 30 percent or more of the traffic on some newspaper, magazine or television news Web sites. And traffic means readers and advertisers, at a time when the mainstream media is desperately trying to make a living on the Web.

So news organizations large and small have begun experimenting with tweaking their Web sites for better search engine results. But software bots are not your ordinary readers: They are blazingly fast yet numbingly literal-minded. There are no algorithms for wit, irony, humor or stylish writing. The software is a logical, sequential, left-brain reader, while humans are often right brain.

In newspapers and magazines, for example, section titles and headlines are distilled nuggets of human brainwork, tapping context and culture. "Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that,' " observed Ed Canale, vice president for strategy and new media at The Sacramento Bee.

Moves to accommodate the technology are tricky. How far can a news organization go without undercutting its editorial judgment concerning the presentation, tone and content of news?

So far, the news media are gingerly stepping into the field of "search engine optimization." It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more than double this year.

Much of this revenue comes from e-commerce businesses, whose sole purpose is to sell goods and services online. For these sites, search engine optimization has become a constant battle of one-upmanship, pitting the search engine technologists against the marketing experts and computer scientists working for the Web sites.

Think of it as an endless chess game. The optimizer wizards devise some technical trick to outwit the search-engine algorithms that rank the results of a search. The search engines periodically change their algorithms to thwart such self-interested manipulation, and the game starts again.

News organizations, by contrast, have moved cautiously. Mostly, they are making titles and headlines easier for search engines to find and fathom. About a year ago, The Sacramento Bee changed online section titles. "Real Estate" became "Homes," "Scene" turned into "Lifestyle," and dining information found in newsprint under "Taste," is online under "Taste/Food."

Some news sites offer two headlines. One headline, often on the first Web page, is clever, meant to attract human readers. Then, one click to a second Web page, a more quotidian, factual headline appears with the article itself. The popular BBC News Web site does this routinely on longer articles.

Nic Newman, head of product development and technology at BBC News Interactive, pointed to a few examples from last Wednesday. The first headline a human reader sees: "Unsafe sex: Has Jacob Zuma's trial hit South Africa's war on AIDS?" One click down: "Zuma testimony sparks HIV fear." Another headline meant to lure the human reader: "Tulsa star: The life and career of much-loved 1960's singer." One click down: "Obituary: Gene Pitney."

"The search engine has to get a straightforward, factual headline, so it can understand it," Mr. Newman said. With a little programming sleight-of-hand, the search engine can be steered first to the straightforward, somewhat duller headline, according to some search optimizers.

On the Web, space limitations can coincide with search-engine preferences. In the print version of The New York Times, an article last Tuesday on Florida beating U.C.L.A. for the men's college basketball championship carried a longish headline, with allusions to sports history: "It's Chemistry Over Pedigree as Gators Roll to First Title." On the Times Web site, whose staff has undergone some search-engine optimization training, the headline of the article was, "Gators Cap Run With First Title."
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I don't care about this forum but I can't stop coming!
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Daniel
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I like Pokémon

Congratz
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Jonnoley
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Congratulations Rogue, you truly evil genius. I finally thought my planned coup d'etat coup de puppies would work.
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Ani-Nation
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Spoiler: click to toggle

Ahh too many words

Congrats Rogue :D
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Majin Popo
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Wow... That's a hell of a lot of posts. Congrats!
SirParagon
 
Yamcha exists purely to be a butt-monkey


Fool, I don't need an invitation.
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Strawberry
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Chiaroscuro ♥

Danbro
Sep 9 2011, 08:49 PM
I'm here for the free post.
Yeah same.

But while I'm here...

25k... DAMN!

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♪ ♥ ♫
Across The Universe
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* Lord Cooler
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Lord of the Ice-Jins

Congrats!

If anyone ever overtook you, would you reduce their post count? :cool:
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Thanks to + Rebel X for the awesome sig above.
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Thanks to Anonymous23 (Ana) for the awesome sig above.

Don't forget to participate in the Dragon Ball Rewatch!

Lord Cooler - I am the supreme master of this universe.
I am the great destroyer, the taker of life.
I kill when I want, the weak die and the strong survive.
Saiyan insect, prepare to be squashed.
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Tim
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Forum Royalty

We could check? :D

Only one free post per member, u silly

~Rogue
Edited by Rogue, Sep 10 2011, 11:35 AM.
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bandgeek
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I'm using my free post to say that mod for a day is no prize! Lol And since you didn't give any terms to my free post, except to use it wisely, that means I can use it how I wish...without fear of punishment. So here's my free post!

Spoiler: click to toggle
Edited by bandgeek, Sep 11 2011, 12:53 AM.
Back and forth, back and forth, the weave goes, never knowing where it will stop, never knowing what it makes. ~Unknown
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Destiny
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Make my MOD
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